goodwill Synonyms
Strongest:
Strong:
- brotherhood
- neighborliness
- kindliness
- fellowship
- bonhomie
- good-fellowship
- cordialness
- benevolence
- harmony
- kindness
- community
- camaraderie
- charity
- amity
- companionship
Weak:
Strongest:
- antagonism
- enmity
- enmity
- malevolence
- intolerance
- ill-will
- hostility
- hatred
- intolerance
- malevolence
- hate
- hostility
- malice
- venom
- hatred
- antagonism
- malice
- hate
- animosity
- ill-will
- animosity
- venom
Strong:
Weak:
goodwill Meaning
goodwill (n)
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
the friendly hope that something will succeed
a disposition to kindness and compassion
goodwill Sentence Examples
- The company's goodwill, built over decades of customer loyalty, is a valuable asset.
- The acquisition included a significant amount of goodwill, which boosted the buyer's brand value.
- Accounting for goodwill requires careful valuation to avoid overstating assets.
- Amortization of goodwill reduces the recorded value of the asset over time.
- Certain types of transactions, such as mergers, can result in the creation or elimination of goodwill.
- Goodwill can be a major component of a company's intangible assets.
- A positive reputation can contribute to the goodwill of a business.
- Goodwill impairment tests assess whether the asset's fair value has declined.
- The loss of key customers or a brand crisis can negatively impact goodwill.
- Companies can maintain goodwill through ongoing marketing efforts and customer relationship management.
FAQs About the word goodwill
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets), the friendly hope
friendliness, generosity,friendship, cordiality, brotherhood,neighborliness, kindliness, fellowship, bonhomie, good-fellowship
antagonism, enmity, enmity, malevolence, intolerance, ill will, hostility, hatred, intolerance,malevolence
The company's goodwill, built over decades of customer loyalty, is a valuable asset.
The acquisition included a significant amount of goodwill, which boosted the buyer's brand value.
Accounting for goodwill requires careful valuation to avoid overstating assets.
Amortization of goodwill reduces the recorded value of the asset over time.
