neuro-marketing (Meaning)
Wordnet
neuro-marketing (n)
marketing based on studies of consumers' sensorimotor, cognitive, and affective responses
Synonyms & Antonyms of neuro-marketing
No Synonyms and anytonyms found
neuro-marketing Sentence Examples
- Neuro-marketing harnesses brain imaging techniques to decode consumer responses to marketing stimuli.
- By understanding the neurological underpinnings of purchasing decisions, neuro-marketing helps marketers optimize campaigns.
- Neuro-marketing research has revealed that emotional appeals resonate more strongly with consumers than rational arguments.
- The use of electroencephalography (EEG) in neuro-marketing allows for real-time monitoring of brain activity during marketing exposure.
- By targeting specific neural pathways, neuro-marketing techniques can influence consumer preferences and behavior.
- The ethical implications of neuro-marketing raise concerns about potential manipulation of consumers' subconscious minds.
- Neuro-marketing has emerged as a powerful tool for product development, by identifying which features and designs elicit positive neural responses.
- Advanced neuro-marketing tools, such as functional magnetic resonance imaging (fMRI), provide detailed maps of brain activity in response to marketing messages.
- Neuromarketing studies have demonstrated that nostalgia and personal relevance trigger strong emotional responses in consumers.
- Despite its potential benefits, neuro-marketing remains a controversial field, with ongoing debates about its ethical considerations and limitations.
FAQs About the word neuro-marketing
marketing based on studies of consumers' sensorimotor, cognitive, and affective responses
No synonyms found.
No antonyms found.
Neuro-marketing harnesses brain imaging techniques to decode consumer responses to marketing stimuli.
By understanding the neurological underpinnings of purchasing decisions, neuro-marketing helps marketers optimize campaigns.
Neuro-marketing research has revealed that emotional appeals resonate more strongly with consumers than rational arguments.
The use of electroencephalography (EEG) in neuro-marketing allows for real-time monitoring of brain activity during marketing exposure.
